Sentiment + Behavior Measurement
You're spending real money to move behavior you can't measure.
We read face, eyes, brain, text, and social signal — then tell you what your audience will actually do next.
Coming from a campaign or brand angle? Neuromarketing covers what the signals measure and how they apply to creative and campaign decisions.
Findings that single-modal tools miss.
Each of these came from a different signal in the stack. Breadth shows by what gets caught, not by what gets listed.
A quiet 7-point NPS drop on under-35s, five weeks before reviews caught it.
Social monitoring + sentiment databases
A spokesperson testing 18% above benchmark on stated recall — and bottom-quartile on actual attention.
Eye tracking + facial expression analysis
A campaign hook that scored "positive" in copy testing but flatlined the neural response curve at second three.
NeuroLens brain prediction
A product page where the language predicted purchase intent 4.2x better than time-on-page or scroll depth.
Semantic scoring → behavior prediction
Who this is built for.
Four buyers, one stack. Each section is a sentence you'd say in a planning meeting — not what we'd say about you.
Brand & Marketing Leaders
“We're spending eight figures a year and our attribution model still can't tell me which creative is actually moving the needle versus which one just got more impressions.”
Agency Strategists & Media Buyers
“The client is about to drop $2M on a campaign. I need something sharper than a focus group and faster than a brand lift study to tell them which version to back.”
Content & Media Producers
“I've watched cuts that tested well in the room flop on launch, and ones the team hated go viral. I want to know which one will land before I publish — not after.”
Research & Market-Intelligence Buyers
“Focus groups are slow, biased, and expensive. I need measurement that holds up to a methods section, not eight people in a room performing opinions for a moderator.”
The decision is the proof.
Brand-anonymous, identifying details changed. The numbers are real.
Situation
A national CPG brand was preparing a Q4 brand refresh, with three finalist creative directions and $4.8M committed to the winner.
What we measured
NeuroLens neural response, eye-tracking attention curves, and facial coding across n = 312 in-segment viewers. Cross-referenced against text-sentiment from a 90-day social baseline.
The decision
The client killed their internal favorite. The third-place direction — lowest stated preference — produced the only sustained attention curve past second four and the strongest semantic alignment with their growth segment. It shipped. Brand-tracker lift 90 days post-launch: 2.3x prior campaign baseline.
Proof of seriousness, not a sales section.
Ethics-reviewed protocols.
Participant consent flows for FER and biometric capture reviewed against IRB-equivalent standards. No dark-pattern data collection.
Multi-modal convergence over single-signal confidence.
A finding is reported when at least two of the nine signals agree. Disagreement gets flagged, not hidden.
Lineage you can audit.
Methods rooted in peer-reviewed neuromarketing, affective computing, and computational social science. We will show you the citations on request.
Six seats. Selecting for fit, not size.
A selected group of six teams, running one measurement engagement each over a focused eight-week window. You get the full nine-signal stack applied to a real decision in front of you — campaign, creative, positioning, or content — delivered as a written readout your team can defend in a board meeting.
The right cohort member has a real decision on the calendar, a budget that makes measurement rational, and an internal team willing to act on what we find.
Cohort intake closes when six are seated. Selection is rolling.
Apply for the pilot cohort
Fill out the form and we'll be in touch within 24 hours.
No spam, ever. We respond within 24 hours.
From working with us.
Mutual NDA standard before any data is shared, in either direction.
Documented security posture. SECURITY.md and incident-response policy available on request before engagement.
Methodology rooted in peer-reviewed neuromarketing, affective computing, and computational social science.
West Virginia–based. Independent. Not owned by a holding company or ad network with a position to defend.
Models and infrastructure run by humans with domain expertise. No black-box outputs without an analyst's interpretation attached.
Founder-led engagements. You will talk to the person who built the stack, not an account manager three layers removed.
Stop guessing what moved them.
The pilot cohort seats six. Application takes about four minutes. We respond within two business days.
Applying is not a commitment. We'll tell you if you're not a fit before you tell us.