A West Virginia data and market research company measuring the emotion behind the data — not just the volume.
Headquartered in Huntington, WV. Launched January 2026. In the gBETA Marshall Summer 2026 cohort.
About the firm
Huntington Analytics is a West Virginia–based data and market research company building the next generation of media and sentiment analysis tools. The company scores content across a growing set of psychological vectors, measuring the emotion behind the data — not just the volume — so creators understand the real impact of what they publish.
Since launching in Huntington, W.Va. in January 2026, Huntington Analytics has validated its 119-dimension psychological methodology across a wide variety of content using EEG and fMRI testing, and is now partnering with generative media companies to expand the platform.
Huntington-based
Headquartered in Huntington, WV. We work where we live and ship from the same place.
Solo founder
Edward works as a solo founder, which means the company ships at a pace that did not exist five years ago and he is personally accountable for everything that comes out of it.
Operator background
Edward spent the early part of his career building forecasting and predictive analytics for large enterprises across telephony operations, credit-score analytics, and hospital throughput.
Our Values
Show the work
You will always understand what we did, why we did it, and what it means. No black boxes, no jargon walls. Clear explanations and honest assessments.
Decisions, not reports
The technical models always work. The decisions still get made on gut. Our products are built to put a defensible read in front of the person actually making the call.
Design partners
For organizations that are a strong fit, we offer a six-month no-fee NeuroLens design-partner engagement: logo rights, a co-authored case study, two investor reference calls, and four hours of founder time per month.
Meet Our Team
The people behind the insights. Our diverse team brings together expertise in data science, engineering, and business strategy.
Edward Yo
Founder
Edward founded Huntington Analytics after a career in operations forecasting spanning telephony operations, credit-score analytics, and hospital throughput. He operates as a solo founder shipping productized analytics, location intelligence, and the NeuroLens platform.
Who we want to talk to
We are looking for short conversations with creative leaders, brand marketing decision-makers, and agency principals working in healthcare, public-health, behavior-change creative, or any campaign where the brief is to actually change behavior, not just to be remembered.
The conversation is low-pressure. We want to understand how creative gets approved inside your organization, where pre-buy testing breaks down, and whether NeuroLens could earn a place in your next campaign. Twenty minutes on the phone is the entire ask up front.
Talk to the founder
Twenty minutes is the entire ask up front. You will leave with at least one usable observation, even if we do not end up working together.
Apply to the pilot